Geneva Downtown Revitalization Initiative Streetscape Design

What was the Challenge?

The City of Geneva was selected to receive $10 million through the NYS Downtown Revitalization Initiative (DRI). Targeted outcomes included walkability, enhanced urban ecology, improved connectivity between downtown and the lakefront, and the inclusion of functional public art to highlight Geneva history and culture.

How did Barton & Loguidice provide a solution?

B&L, the City, and local stakeholders collaborated to retrofit a selection of downtown streets to create a more sustainable, attractive, and safe urban environment for all modes of travel and mobility levels. The Downtown Streetscape project retrofits Castle Street and Exchange Street, creates public gathering spaces, implements green infrastructure, and enhances pedestrian safety and mobility downtown. The Route 5 & 20 Corridor Reconfiguration transforms the arterial into a two-lane boulevard with a cycle track and sidewalks, and improves connectivity between downtown Geneva and the lakefront.

Why was the project a success?

The project designs provide a suite of safe and maintainable enhancements that balance function of movement with sense of place. Innovative application of green infrastructure systems help protect the water quality of Seneca Lake, while delivering environmental, social, and economic benefits. Collectively, the streetscape designs create a more resilient, attractive, and safe urban environment for all modes of travel and mobility levels in Downtown Geneva.

Read about the finished project here.